The Cost of Siloed Planning: Why Integrated Planning Matters The case for integrated planning — and why AI makes the absence of it more dangerous, not less. There's a story I use when I'm talking to CFOs about integrated planning. It's not a hypothetical. It's a company called Cochlear — a publicly listed medical device business. In a single trading day, the company lost approximately 40% of its market value recently. The reason wasn't fraud. It wasn't a product failure. It was a disconnect. Sales were declining. Inventory was building. The two facts were sitting in different systems, owned ...